Est. 2016 · Coming to Florida
Proven before it was sold.
Four years of development, a prototype in 2016, and more than 100 vehicles field tested from -72°F to 113°F.
The development record
RK / DEVCoating science
Our developers were building and testing coatings long before ICON Rocklear existed.
2012work begins
First prototype
A new direction and a new set of materials produced the first ICON Rocklear coating.
2016prototype
Field test fleet
Coated and tracked through every season, on real vehicles, on real roads.
100+vehicles
Failures recorded
Through gravel, ice, sleet, heavy rain and intense UV, at temperatures from -72°F to 113°F.
0in field testing
I.C.E. layer added
Interlocking Coating Enforcement, which adds depth and strength without cutting into your clear coat.
2023reformulated
The development record · 12 independent ASTM tests followed
The long way round to a better coating.
Our developers have been working in coating science since 2012. We had coatings that outperformed the competition at the time. Then ceramic coatings and stronger sealants arrived, and staying ahead meant being much better rather than slightly better.
So we started again. A completely new direction, and a long search for the materials to build a new coating system out of. In 2016 that work produced the first ICON Rocklear prototype.
Field testing was commissioned immediately, on more than 100 vehicles, in one of the most climate varied places on earth. Temperatures there run from -72°F to 113°F, and the roads throw gravel, ice, sleet, heavy rain and intense UV at a finish all year.
Proven where finishes fail.
RANGE ROVER · GRAVEL AND DUST
Florida
NET / FLHow Florida opens.
ICON Rocklear is coming to Florida one certified shop at a time. Each area gets one shop, every shop works to the same standard, and the same team stands behind all of them.
Each shop is trained and certified on the coating before it is allowed to apply it, and certified again as the formulation moves on. That is how the finish stays the same wherever you book it.
Behind the shops sits the ICON team: technical support, warranty administration, and the people who answer when you have a question years after the install.
See where Florida opens first
Who we partner with.
We only partner with AAA shops, and we place one in each area. Before any partnership we do a proper assessment of the shop, the team and the market, and we say no more often than we say yes.
The shops that make it in become part of the ICON family. If you run a shop in Florida and want to know how carrying ICON works, start here.
See how partnership worksSame coating, same certification standard and same warranty as every certified ICON shop.
The standard every shop is held to
STD / 01Trained and certified
Every technician goes through ICON training before a shop is allowed to apply the coating, and goes through it again when the formulation moves on.
STD-01One controlled process
Paint preparation and application is a seven part process, carried out in a contaminant, temperature and humidity controlled environment. That control is what makes it last.
STD-02Cover that travels
15-year automotive warranty and seven years on marine gelcoat, plus lifetime workmanship from the shop that applied it, anywhere in the world.
STD-03Put it on your own paint.
Tell us the vehicle and the city. When a certified installer opens near you, you hear first.
Opening soon One certified shop per area, across Florida
Join the Florida list